Tuesday, July 5, 2011

Dockers Philippines: Alpha Khaki for Men Collection

Before the month of June ends, Dockers Philippines let the media witnessed again new campaign dubbed - Have you seen the sign of the new beginning? (but that revelation was only a teaser for their upcoming public launch which will be happening in the coming months).

And with this campaign, Dockers also let us also peaked into their newest line called Alpha Khaki - the best alternative to jeans.  If girls have jeggings = jeans + leggings which is really comfy, then Dockers has ALPHA KHAKI for men.

And as part of the teaser, DOCKERS PHILIPPINES models strut their stuff at the biggest and grandest catwalk in the country, Ayala Avenue.  I have been working in this area and Ayala Avenue really seem to me as a big runway as a lot of people walking are considered fashionistas in their own way.

Without further adieu, here are the ALPHA MALES, gals!

This is for the Dockers fans and followers who'd like to try and figure out "what is the sign" and post the answers on Dockers Facebook page. The 'sign" can be seen in different places but to get an edge, visit the Dockersstore nearest you to look for visual clues. If you're the outdoor type, spend some time in popular jogging or biking places and may be "the sign" can be spotted.  Featuring the same versatility, style options, attitude and individualism Dockers is known for, the new khaki will soon be available. To get more hints about what and where to spot "the sign", check out Dockers Facebook Fan Page atwww.facebook.com/dockersphils. For more information, visit Dockers at Alabang Town Center, Glorietta 3, Festival Mall, Robinson's Place Manila, Rockwell Power Plant, Trinoma, Ayala Cebu and all other Dockers stores nationwide. 

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