Wednesday, August 31, 2011

GOLDEN ABC';s GET UP Campaign: Fashion for Passion

GOLDEN ABC (GABC), the country’s  fashion pioneer and owner of leading brands Penshoppe, Oxygen, ForMe, Memo, and Regatta, on the occasion of its 25th anniversary recently launched an innovative corporate social responsibility (CSR) platform, entitled “GET UP”.

“GET UP is not just about what people wear, but it is also the call to action to do something valuable for others and the country,” said Bernie H. Liu, CEO & president of GOLDEN ABC.

“GET UP” is a CSR platform which engages customers in raising awareness of GABC’s various advocacies in education, community building, environment, and arts & culture.

GABC,through its brands is giving a chance for its customers to donate Php 25.00 for every minimum single receipt purchase of Php 1,000.00 to the advocacy of their choice. Customers must log on to to be able to donate and learn more about the advocacies and partner institutions. The customers will also be able to experience the “GET UP” augmented reality on the site. Present during the launch were representatives of the partners/advocacies:
Efren Penaflorida, founderof Dynamic Teen Company.
 Lory Tan, vice-chairman and CEO of World  Wildlife Foundation (WWF) Philippines

 Pinky Aquino-Abellada of Aklat Gabay Aruga Tungo sa Pag-angat at Pag-asa (AGGAP)

 Ms. Gee Mayuga, executive director Children’s Hour

Eena Meloto, marketing head of Gawad Kalinga

Nina Lim-Yuson, co-founder and chair of Museo Pambata

Ricky Jacinto, managing director and CEO of Habitat for Humanity


Liu also added, “GOLDEN ABC has been actively supporting various organizations and foundations in over two decades and as we grow, we would like to support more causes and help out in different aspects of the community.”

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