Wednesday, May 11, 2011


May 09 2010 - I attended the memorandum of agreement signing of ABS-CBN Integrated Public Service Head Fr. Tito Caluag and DepEd secretary Bro. Armin Luistro at Chef Jessie in Rockwell Center to formalize the partnership for the nationwide toy drive.

The goal is to collect toys for the 1.9 million kindergarten students that are expected to enroll in the 38,000 schools and day care centers nationwide.

Father Caluag and Brother Ermin explain the real essence of this project, which is to to instill the value of generosity, to become advocates of charity and creative learning, and to develop good and responsible citizens.

In my own point of view, this massive toy drive is not just another "pagpapapogi" of either parties. Let's not make bad comments about the project as a lot of kids (students) will benefit from this project.

While listening to the "Father" and "Brother" tandem, I remember donating toys and other educational materials at Mt. Tapusi in Rodriguez, Rizal last year...

We passed by huge lime stones, met caves along the way, passed by a narrow bridge made up of bamboos and metals, and walked on rough roads.

We cannot believe there is a school on top of a mountain and that far. We were surprised because the kids prepared a song and dance number for us in return.

Wow, our charity event is almost the same with DepEd's.  The difference is we have just collected toys and gave it to the school.  DepEd wants us to give our own most cherished toy since we were a kid and give it.  Hmm, I'm feeling a little "separation anxiety" with my toy now.  But this is the spirit!  We have to give something that really comes from our heart.

Also there to show his support for the project is actor Xian Lim, who will play a big role in the campaign as one of its spokespersons.

He was supposed to be joined by the late teen actor AJ Perez, who already committed to the project before his untimely death.

The ABS-CBN Integrated Public Service is also teaming up with the Department of Education (DepEd) for a multimedia awareness campaign on the implementation of Universal Kindergarten in all public schools nationwide starting June 2011.
Universal Kindergarten is the first phase of DepEd’s main reform agenda, “K to 12.” The program requires all public schools to give kindergarten education to five-year old students so that they are prepared to enter Grade One the following year.
Through a series of interviews, featured segments, and public service announcements on TV, radio, and online, ABS-CBN and DepEd hope to inform parents and children on the changes that are about to come in the public school curriculum.

Catch the details on how you can help in this new project by tuning in to ABS-CBN. 

To read more on my post regarding our charity event at Rodriguez, Rizal, click here:

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