Monday, May 23, 2011

Phiten Philippines: Health and Fitness Products For the Non-Sport Buffs






Phiten Philippines, the country’s leading sports accessory and apparel provider held a press conference last May to both offline and online media at Hyphy's, Robinson's Galleria Ortigas to reintroduce the brands commitment for health and wellness.

Phiten staff together with Coach Jun Saret, an international sports training consultant (and yes, he is the guy you see at The Biggest Loser Pinoy Edition on ABS-CBN airing at prime time) demonstrated Phiten products’ benefits for balanced energy flow and blood circulation.


I remember him giving tips on how to start and maintain an active lifestyle especially to those who are sedentary (or stationary people meaning not doing exercises or activities).  He also taught to the bloggers and the media how to exercise in less than 5 minutes which he also shared to the contestants of Biggest Loser Philippines.  These exercises are very effective for sedentary people like me, hahaha, and with the use of Phiten.  But what really is Phiten that I am talking about?


Phiten executives from Japan reintroduced the to us the brand.  Phiten is an innovative Japanese brand of aquametal-infused wearable technology in form of various accessories and apparel.


Phiten was founded in 1982 by its president, Yoshihiro Hirata, an alternative medicine practitioner. “We are helping people enhance their quality of life around the globe, building on our Phiten philosophy of health, energy, and well-being,” said Hirata in Phiten’s Official website.

Now found in countries over Asia, Europe, and US, Phiten continues to create waves in the scientific community.

“Nano-technology is the breaking down of titanium, silver, and gold minerals to nano particles which are then infused in the materials used to make Phiten products,” said Ronaldo Colmenar, general manager of Sports, Entertainment and Events Management, Inc., the exclusive distributor of Phiten in the country.

The technology restores, if not maintains the optimum balance of the body. Phiten, together with a healthy diet and good exercise and sports programs like biking and running, can also help fight chronic stress brought about by a busy lifestyle.

Colmenar added, “Phiten is not a craze or trend. It is a lifestyle brand that promotes health, style and comfort for people-on-the-go and sports enthusiasts who want to be in their best state always.”




To learn more about Phiten’s health benefits and to see its wide array of products, log on to www.phitenphil.com or visit any Phiten shop kiosk and consigned stores nationwide. Be updated and on the know of Phiten’s promos and sale on facebook.  www.facebook.com/phitenphilippines 

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