Tuesday, May 18, 2010
Adidas Originals Street Party
7 May 2010, Manila — In 2010, adidas Originals welcomes you to the neighborhood to come out and play on the street where originality lives. Its Street Party campaign is a call to action, an invitation to reclaim the street in a celebration of the raw spirit of creativity and Originality! As a shout out to this, adidas Originals threw a massive Street Party at Venice Piazza Mall in Mckinley Hill last May 7.
The adidas Originals Street Party in Manila celebrated the roots of authenticity and Originality at its core—the streets, the very place where Originality comes to life as artists, athletes, musicians, and creative innovators are inspired to create. It was a night of playing on the streets in the truest sense: Marching with Star Wars Troopers, dancing to beatboxers, doodling with painters, participating in foosball competitions, and cheering on skate crew performances in a massive street-level party. What’s more, amazing party loot, inlcluding an Adidas Originals x Sennheiser DJ Headphones, 60 Years Diamond Studded Superstars, Limited Edition DMC Autographed Superstars, and 10-inch, limited-edition adidas Originals Trexi Toy, were awarded to lucky revelers.
This sense of play continues in the adidas Originals theme throughout 2010 as adidas highlights collections that reflect what makes adidas Originals truly unique: a diverse mix of styles and stories, collaborations and creativity. From football lifestyle products that herald the 2010 to fine Japanese streetwear design in the OT-Tech range, from iconic collaborations with French grafitti artist Fafi, cinema icon Star Wars, and cool ride Vespa to customizable product lines styled and restyled by you, the creative innovator, adidas celebrates true Originality.