Saturday, January 29, 2011

The Final Cut: SM Cinema's Year End Party

SM Cinema's Year End Party entitled, “The Final Cut”, was held last December 30, 2010 at Club LAX. The party was jam-packed with people from different walks of life, overflowing food and drinks and loads of freebies that were given away during the raffle.

SM Cinema highlighted its most unforgettable events for the year 2010 during the program wherein they featured some of their blockbuster movies such as: Shrek Forever After, Inception, Iron Man 2, Avatar, Despicable Me,Twilight Saga: Eclipse,Harry Potter, Narnia and Tron Legacy. Some of the successful promos, events and marketing driven efforts that was implemented was also seen during the night like: Winema, Escape to Brazil, Blockbuster Passport, Box Office Wheels, BIGSHOT, Celebrity VIP Club Launch, Website Launch, Flip Video Launch, Green Film Festival, and Cinekada to name a few.

Another first from the cinema industry was the launch of the new website and SM Cinema's very own BCode machines deployed in all SM Cinema branches nationwide that allowed customer to purchase their ticket online and claim their ticket stub just by scanning the special alpha numeric code which they could get via sms or by printing the voucher. Moviegoers can now avail of their tickets easily without the hassle of falling in line.

They are also launching their very own SM Tickets wherein patrons can get the hottest entertainment, concerts, sports and arts events in all SM Cinema ticket booths nationwide and soon via online ( Purchasing those tickets will be easy as 1-2-3.

As we start 2011, expect bigger surprises from SM Cinema as SM brings you the best of both worlds as SM presents to you mind-blowing blockbuster movies: Green Hornet, Green Lantern, Thor, Captain America, Transformers, Harry Potter and the Death Hollows Part 2, Kung Fu Panda 2, Fast Five, Breaking Dawn, Mission Impossible 4; world class concerts: Justin Bieber and fun-filled events. All these and more are in store for everyone this 2011. 

SM Sponsors: LAX, Coca Cola, The Bar and Lots A Pizza. Special thanks to our dear media partners: ABSCBN, GMA, TV5, IBC 13, Wave 89. 1, 99.5 RT, UR 105.9FM, Philippine Star, Manila Bulletin,, UNO Magazine, Travelife Magazine, Tribune Newspaper, Commuter Express, Pilipino Star, People’s Tonight, Business Mirror, World News Newspaper, Freeman Newspaper, Journal Group of Publication, Chinese Commercial News and bloggers.

This event was dedicated to everyone who made SM Cinema their choice of cinema.

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