Sunday, January 16, 2011

Tang KiddiCine Film Festival Features Country’s Youngest Directors

In a desire to showcase children’s creativity, talent and independence in a manner never-before-seen, the Tang KiddiCine search challenged kids to show us the world through their own eyes. Just months ago, Tang and Kraft Foods Philippines set out to find the extraordinary kids who can do just this through 3-5 minute short films inspired by the theme “Because I Can”. All they had to do was write and send the stories that they wanted to make come alive on the big screen.

The Tang KiddiCine Film Festival was born out of our curiosity to see the world through the eyes of those who live with limitless possibilities,” says Cynthia Icasas, Beverage Category Manager of Kraft Foods Philippines. “Tang may be the brand that lent them this opportunity but in truth, we are the ones who borrow from their infinite imagination.”

Mika, Mia, Ronn-Jeoff, Luke and Kendrick, started on their once-in-a-lifetime journey last October by landing ‘Golden Tickets’ which allowed them to participate in workshops held by some of the country’s best independent film and commercial directors: Erin Pascual, Matthew Rosen, Ianco Dela Cruz, Christian Acuna and Richard Ang.

Through the workshops, finalists learned basic filming techniques, script-writing and gained priceless insight into film making. And with the guidance of their mentor directors, finalists were able to share their stories in a well-produced short film, each of them having a different and unique story to tell.

Mia Azurin, directed and took the lead role in her very own, “The Impossible Wish”.

Her younger sister Mika Azurin, on the other hand awarded lead roles to her toys in her film entitled, “Not So Bad Villain”.

Luke Acosta recounted his tale using his very own clay-model creations in his film, “My Special Gift”.

 Ronn-Jeoff Beltran went back to the time of dinosaurs with his movie “Cody’s Cretaceous Dream”.

Kendrick Santos promoted being everyday heroes for the environment with his film entitled, “Because I Can, I Will”.

“The five short films that we debuted here are no less than awe-inspiring. On behalf of Tang and Kraft Foods Philippines and the team behind Tang KiddiCine, I extend my deepest gratitude and most heartfelt congratulations to the five finalists for an excellent job,” says Icasas.

The Tang KiddiCine Film Fest concluded with the viewing of the five films at Gateway Mall Cinema 4, last November 27, 2010.  It was also there that the five were awarded unique trophies in recognition of their participation in the first-ever Tang KiddiCine Film Festival.


For more information on the screening process for Tang KiddiCine, visit or search for Tang KiddiCine on Facebook for more details.

I will try my best to upload the kids' videos, guys, on my next post.  I'm having problems inserting videos here.  Please help (",).  Thank you.

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