Before it was Happy Soles Will Travel to Brazil, and this 2011 Havaianas is celebrating summer with Always Summer: Race to Hawaii.
Havaianas is really committed to bring the summer state of mind to every Filipino because the brand really knows how Filipinos love to sport their flipflops the whole year round, so it's like always summer!
As their way of spearheading the the year-round celebration of summer, they are bringing to us this new hot campaign!
Read on for the contest mechanics:
Havaianas’ Race To Hawaii was recently launched by the Havaianas Philippines and Filipinos aged 18 and above are encouraged to join. All you have to do is purchase two pairs of Havaianas (must be single receipt) on any of the participating stores from February 4, 2011 to March 27, 2011.
You will then be given one (1) scratch card which contains a unique code. That code should be registered at the www.havaianassummer.com website. You only have until March 28, 2011, 11:59PM to register or add codes.
One scratch card is enough to give you a slot for the Race to Hawaii event plus chances of winning on raffle draws every week. 65 teams will then be selected via raffle draw on March 30, 2011 and those teams will then be eligible to enter the Regional leg of the race. Participants will be contacted starting March 30, 2011 to confirm their participation. Participants must confirm their participation or forfeit their slot in favor of the next raffle winner.
The Havaianas “Always Summer: Race to Hawaii” regional leg will take place on April 9 at 6:00 AM at the NBC Tent, Bonifacio Global City, Taguig City
Twenty (20) two-member teams verified to complete the race with the best time will be flown to Boracay, courtesy of Seair and The Tides Hotel Boracay, to compete in the finals leg for the ultimate prize: an all-expense-paid vacation to Hawaii.
NUMBER OF TEAMS
All twenty (20) teams must compete in a series of fun, summer-oriented tasks in Boracay to finish the race. The team with the best time wins the competition, and will fly to Hawaii to enjoy sunshine in a once-in-a-lifetime summer vacation.
Live like it’s always summer with Havaianas and experience summer fun and adventure from here to Boracay to Hawaii with Havaianas. Race begins at participating authorized Havaianas retailers.
Visit www.havaianassummer.com for more details.