Monday, March 7, 2011

Dockers' Spring and Summer Collection 2011

Before Feb ends, Dockers invited me to their Spring/Summer Collection 2011 at the Manila Yacht Club.  I am very happy because I can share the collection to my dad as he really "wears the pants".

Not only that, I was surprised when I saw that one of Dockers' "media men" models was my former boss, Sir GJ (he is now with Manila Bulletin).  Dockers preselected media men to wear their newest collection together with the Dockers models.

Small world, huh?

Now, let's go back to the Dockers newest line of clothes, pants, shirts, even slippers and fedora hats! 

CARGO, WORRY FREE, WORK, and CASUAL.  The new collection revolves in these four areas, where guys really excel.

Dockers khaki redefines fit, color and finish with new collection and Dockers has defined khaki pants for more than 20 years.

The new collection is more masculine, yet continues to provide the flexibility to move from work to play with relative ease. It is reworked, restyled, refinished – embracing heritage and function but works for the modern man. It reflects Dockers current communication campaign ‘Wear The Pants’, calling on all men to ‘man up’.

Definitely more masculine, it echoes Dockers commitment to making khaki an essential and much–loved item in the modern man’s wardrobe. It provides the consumer with a range of choices in fit, color and finish.

Fitting New Collection
The collection features the K1 Khaki and D1 Slim Fit, giving consumers the ‘best range of options’ when fitting into their choice of Dockers khaki.
The K1 Khaki is Dockers premium expression of khaki. It showcases tailoring details that include a full waistband curtain and bound set and out seams. It uses real Corozo buttons, shifted back side seam for more authenticity.
D1 Slim Fit is a more streamlined approached to khaki. This is a slim, tailored fit for today’s highly skilled man. It sits slightly below the waist and remains slim through the seat and thigh.
These garments employ Amhot, Byrd Cloth and soft khaki fabrics for the most authentic look and feel. The fabrics tie directly to the history of khaki, and also to Dockers own brand history.

Manly Colors

Whether aiming to dress up or to dress down, every man needs color in his wardrobe. Taking cues from the textured neutral base of the desert, Dockers khaki created a foundation of khaki accented by the crystal blue sky. Adding more color depth to the collection, industrial colors of farm equipment and pick-up trucks are referred to, celebrating the purity of these primary American hues.

Finished to Perfection

Dockers khaki is simply finished to perfection, loved and worn right from the start. It finishes in a range of neutrals, with fabrics that are textured and with that ‘lived-in’ feel. Adding more range to the selection, it has industrial staining, sun-bleached, time worn, damaged and repurposed finishes.“With this new collection, we believe that the khaki category will definitely see a resurgence in popularity.

The introduction of new fits, color and finishes, the collection will certainly appeal to the modern man and make them fall in love with khakis again,” said Bobet Romualdo, ASEAN Brand Director, Dockers brand. “We are aiming to make Dockers khaki the best and most-loved khaki brand in the world, and this new collection is a clear testament to that.”

Other event photos:

Thank you Dockers!  I won a luggage. I'm really ready for summer!!! 

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